Pure, a new location-based mobile provider, intends to give women instant accessibility to casual sex. Can they use it?
Yep, there’s an app for it. At least, according to the creators of Pure, a cellular location-based hookup service that is still pending iTunes’ App Store approval. It’ll be available to people, and all sexual orientations, but its creators are making a concerted effort to appeal to women. A press release declares that Pure is "liberating" and "about giving women freedom and decision. " It’s "the program that many women have dreamed of, but never dared ask for," it states. "For women who feel constrained by society’s stricture to be chaste and monogamous, Pure lets them break the bonds as often or sometimes as they select. "
Dreams, liberation, liberty, choice!
This empowerment language isn’t new to dating or hookup apps trying to court women. As Ann Friedman reported for the New Yorker, Yannick Rolland created Checkhimout.com with the stated intent of building a site that "allows girls. " The issue, of course, is if enough women actually want this kind of app. That’s a contentious topic, beyond only the world of programs. Sexologist Carol Queen, who’s acting as an advisor on Pure, writes in a press release, "Some women, far from becoming hard-wired for monogamy, locate erotic value in novelty — new partners can wake up a snoozing libido quicker than anything, an insight that isn’t so sudden when we describe men in this context. " She points to Daniel Bergner’s "What Do Women Want? " — making the case that women may be as predisposed to sexual variety as men, if not even more so — as encouraging evidence there’s an audience for this kind of app.
In an email, Queen tells me that contrary to popular belief, "women aren’t always accustomed to thinking that if they want sex that they could only have it. " She adds, though, that "you will find gals hanging out right now in pubs and on Craigslist whose goal is some no-strings fun" — and this could offer them an alternative outlet. "Women who aren’t involved with anybody , who just awakened and don’t want to rally, who find this an interesting way to structure a sexual adventure, or who are just randy at the moment dammit, may all find this prevents a trip to the corner bar," she states.
Gay hookup app Grindr and its directly cousin Blendr are both creations of Joel Simkhai, a gay best adult hookup man. As I wrote a couple of decades ago, it was "straight female jealousy of gay male culture" after the wild success of Grindr that motivated Simkhai to create Blendr — he states his female friends demanded a comparable service.
Sidorenko includes a similar story: He spent a year living in San Francisco and interviewed "a lot" of women between the ages of 20 and 60. His app idea "was quite favorably accepted," he said. "The idea that they could express their sexual wants the way they want and with no pity and judgment — many of the women liked the idea. " Well, sure, in theory — but what about in reality? He acknowledges that "there are a great deal of thoughts in our society about how a girl should act sexually," and states, "I realize it’s gonna be tough mission just to find girl into it. "
It’s barely just an issue of having women to push aside social expectations and give into their needs. Women also have very valid concerns about their security. What’s more, Pure is trying to distance itself from rivals similarly interested in feminine sign-ups by making it explicitly about sex. "I feel the thing is that for Tinder and Blendr there are a great deal of individuals who are nearby and online and each of these is actually up for different items," states Sidorenko. "Some of these would love to chat, some would love to get a date, some are still trying to find a hookup, some are bored. " The work of conversing with someone online before deciding to meet up is too "time consuming," he states. In other words, Pure is an even more compact version of Grindr.
It’s a bold proposal, as dating programs that have proved a hit with women, such as Tinder, harbor ‘t explicitly facilitated casual sex — and Pure is going even further than that, making users’ interactions before meeting in person as short as humanly possible. But, recall , they aren’t gambling all of their chips on feminine sexuality.
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